Sandy Asto

Graphic Designer

Resume

Experience

MADRAG I June 2023March 2025

As a graphic designer, I created web and social media graphics, email campaigns, and print materials that captured Madrag’s trend-forward spirit and commitment to accessible style. 


Specialized in editorial layout and typography

Directed product photography and retouching

Created brand systems (logos, palettes, icons) and refreshed identities

Designed marketing collateral across digital/print; maintained brand standards

VANILLA SKY I September 2015 – February 2025

I supported the brand’s mission of self-expression through fashion by designing web and social media graphics, B2B sales materials, email blasts, and print collateral. Each piece aimed to capture the brand’s playful, bold spirit and invite customers to explore their personal style.


Designed web/email/social campaigns, store signage, print collateral

Retouched and managed product photography for e-commerce

Collaborated with junior designers; handled fast turnarounds and seasonal projects

Produced print-ready materials (flyers, postcards, tri-folds, ads)

Last minute projects were prioritized over other creative that was dispersed throughout the week/month. Learned on the fly to adapt to innovative design trends. Bounced off ideas as well as worked well alongside fellow Junior Graphic Designer

CLIFFSIDE PARK ARTS ASSOCIATION I February 2023 – current

As a graphic designer, I created visual materials that promoted public engagement in the arts, from event graphics to digital campaigns. My work helped amplify local voices, celebrate creativity, and make the arts more accessible and visible within the community.


Designed print/web/social materials, revamped logo and branding

Created mood boards, provided creative direction, and led visual storytelling

Sole designer for a nonprofit focused on public arts engagement

CHESSY BY SANDY I June 2020 – current


CheesyBySandy is my small business — a playful illustration brand that celebrates imperfections and champions self-expression with a dash of humor and heart.

  • Designed social content (carousels, GIFs, banners) to support blog and seasonal themes
  • Created branded visuals from curated quotes and blog content
  • Featured in Jersey City Art House Productions’ Affordable Art Show (2023 & 2024)

NICOLETTE SHAPEWEAR I November 2019 – January 2020

Collaborated with the Marketing Director at Nicolette Shapewear to refine visual strategy, review projects, and plan weekly design tasks that aligned with the brand’s mission to empower confidence.

Designed marketing assets for web, email, and print campaigns
Directed photoshoots and managed product visuals
Developed seasonal sale designs and supported two e-commerce brands
Integrated blog content with promotional graphics for SEO engagement

Education

New Jersey City University I September 2011 – May 2014

Graduated with a bachelor degree in Graphic Design

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Skills

Adobe Photoshop

Adobe Illustrator

Branding

Content Creation

Time Management

Photo Retouching

File Organization

Editorial Layout

Social & E-Commerce Campaigns

Typography